Who we've worked with

Home of the Legends

Bringing the greats of the game to audiences in Asia

About World Football Legends

Number 1 for legends

World Football Legends is Asia’s leader in events for legends football players over the age of 35.

Established in 2012, the company organises Legends exhibition games combined with tours to countries across Asia. The tours offer innovative, tailor-made commercial opportunities for companies keen to build brand recognition or association with football.

Since 2012, we have organised events bringing international teams like Manchester United Masters, Liverpool Masters, Arsenal Masters and even England and Germany Masters into Asian countries including Singapore, Thailand, Malaysia, Indonesia, Hong Kong and China.

Creating unforgettable, money-can't-buy experiences

Past Events

WFL tours in Asia

BOTR 2019 | Louis Saha and Jason McAteer Meet and Greet

BOTR 2019 | Four Points Meet and Greet

BOTR 2019 | Tampines West Meet and Greet

Battle of the Reds | Singapore 2019

Meet and Greet with Teddy Sheringham | Singapore 2018

Q&A with Andy Cole | Singapore 2018

Danny Murphy Stars at SCC 7s | Singapore 2018

Battle of the Masters | Singapore 2017

Balikpapan Masters Cup | Indonesia 2017

England Masters Tour | Hong Kong 2016

Battle of Europe | Singapore 2016

McDonalds Battle of the Reds Tour | Thailand 2015

The Castlewood Group Battle of the Reds 2015 | Singapore

EPL All Stars Masters Tour 2015 | China & Hong Kong

The Castlewood Liverpool Masters Tour 2014 | Singapore

Our Reach

WFL media and PR value

Bringing true legends of the game to football-mad audiences in Asia, Masters Football tours garner excellent media coverage. From TV appearances and newspaper interviews to radio features and more, the Masters players draw deserved attention wherever they go.

Event Media Value

Figures from Battle of the Masters 2018

$1,752,024

Print and Online Media

$1,748,670

Broadcast Media

$329,000

Social Media

Facebook Live

Since 2016, WFL events have been streamed live on Facebook to audiences around the world. In2017, LADbible streamed the Battle of the Masters tournament on their popular SPORTbible page reaching a total of 1.7 million users.

Watch the stream

Print and Online Media

WFL events covered extensively in local and regional newspapers, both in print and online. Coverage centres around three main events: tour/title sponsor announcement; pre-tournament press conference; and activities during the tour.

Broadcast Media

Tours featured across TV, radio and other forms of broadcast media with news channels, sports shows and lifestyle programmes all finding effective angles for their audiences.